Maximizing Attendance Through a Six-Tiered Promotional Strategy
To ensure a high turnout at the Financial Wellness and Homeownership Expo, we’ve developed a comprehensive promotional strategy utilizing six effective advertising methods. Each method is designed to engage residents and maximize exposure for your services.
Geofencing Ads
What It Is: Geofencing uses GPS or RFID technology to create a virtual boundary around the targeted region . Ads are delivered to mobile devices within this area.
How It Works: When individuals enter the geofenced area, they receive targeted ads on their phones promoting the expo.
Why This Method: Precise location targeting allows us to reach residents and visitors interested in financial services and homeownership opportunities.
Limitations to Note: Users with location services turned off will not receive these ads, making it essential to pair geofencing with other methods like SMS for broader reach.
SMS Texting
What It Is: SMS messaging delivers direct calls-to-action to people’s phones, using emergency alert-style services.
How It Works: By partnering with SMS services that collect numbers from specific areas, we can send texts to residents, prompting them to register for the expo with links for more information.
Why This Method: SMS has a high open rate and reaches users instantly, even when they are not using social media or browsing websites, increasing our overall reach.
IP Address Ads Targeted
What It Is: IP targeting allows us to deliver ads to devices connected to specific IP addresses in targeted region.
How It Works: We identify IP addresses within Harlem to serve ads to connected devices, including desktops and mobile devices, while users browse the web.
Why This Method: This approach ensures we can reach residents without relying on mobile location services, making it effective for those who may not have them enabled.
Social Media Campaign
What It Is: A multi-platform advertising strategy targeting networks like Facebook and Instagram, along with the Amazon and Microsoft ad networks.
How It Works: Our social media manager will run approximately 100,000 ads monthly, reaching residents 5–7 times each, increasing familiarity and engagement.
Why This Method: The population density in our targeted regions allows us to effectively reach our audience, and frequent exposure builds recognition while retargeting helps engage users who showed interest but haven't yet registered.
Local Merchant Partnerships
What It Is: Collaborating with local businesses to display posters promoting the expo and offering free consultations with financialprofessionals.
How It Works: Posters will be placed in high-traffic areas, encouraging patrons to sign up for consultations. Store staff will promote the expo and its community support.
Why This Method: This grassroots approach reaches people where they already shop, building trust and showing the event is part of a community effort to enhance financialLiteracy.
Community Outreach Specialist / Residential Building Lobby Promotions
What It Is: Deploying outreach teams to large residential complexes (300+ units) to engage directly with residents.
How It Works: With building management's permission, outreach specialists will distribute pamphlets and encourage pre-registration for the expo in lobby areas.
Why This Method: Personal engagement ensures residents are informed, addresses questions immediately, and captures sign-ups on the spot.